My name is Evan Johnson, and I started this company almost 30 years ago.

“Ellida” is a family name on my mother’s side, most recently belonging to my grandmother. I see that name almost everyday, but it’s never lost its ability to connect me to the qualities in her that were an inspiration all those years ago. She drew others in with what I would describe as real warmth—she listened, cared, and smiled a lot. The company has evolved and expanded over the years, but there's never been a question that the name I picked is the right one.

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